How to integrate design into your culture

Do you want to make great products and services for your customers? You need to integrate design into your culture. Here are 10 principles to live by:

  1. There will never be enough professional, specialist designers
  2. Anyone can be a designer if their process is design
  3. Create design environments
  4. The object is the outcome
  5. Make design tacit
  6. Focus on solving problems from a people perspective with the knowledge that humans are innately social creatures
  7. Ask questions; don’t assign objectives
  8. Expect rework
  9. Generate many viable options and then converge at the last responsible moment
  10. Hire artists

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s